Heat oven to 375°F.
Carefully cut around each roll, not cutting through the bottom and leaving 1/2" around the edge. Remove center of the bread to make a bread bowl; place on a rimmed baking sheet. Centers can be discarded or used for another purpose.
In a large bowl beat together eggs and half & half. Add spinach, red peppers, cheese, herbs, salt and pepper.
Divide mixture evenly between bread bowls.
Bake 25-30 minutes until eggs are set.